Rodion Ksonzenko recently featured in the latest episode of the Mr. Saeedubai vlog, shedding light on the who, how, and why of diamond purchases.
Watch the full video to gain insights into the world of diamond buying.
In July 2025, Magnat opened its first multibrand boutique at at Emily Resort (Lviv region). The space unites luxury and style, featuring Magnat Fine Jewelry, our new brand Seed Jewelry with lab-grown diamonds, fashion brand Alina Sinyavskaya, and iconic Hermès and Chanel bags from Bags Investment. A destination for exclusivity, quality, and refined service.
Seed Jewelry — a new brand by Magnat — launches its first collection, Just Bee. Inspired by the harmony of nature, it features transformable designs with lab-grown diamonds. Pre-orders are now open.
Lab-grown diamonds are likely to continue to gain share where design, affordability and modern values drive purchases. Meanwhile, natural diamonds are likely to hold and even strengthen their position in categories where scarcity, legacy and emotional symbolism are paramount.
