Rodion Ksonzenko, Founder and CEO of Magnat Family DMCC, explores one of the industry's most pressing topics: how lab-grown diamonds are reshaping the global market. In his article for Touch Magazine, he explains why lab-grown diamonds and natural stones are not rivals, but distinct categories with different consumers, values, and purchasing logic.
Seed Jewelry — a new brand by Magnat — launches its first collection, Just Bee. Inspired by the harmony of nature, it features transformable designs with lab-grown diamonds. Pre-orders are now open.
Lab-grown diamonds are likely to continue to gain share where design, affordability and modern values drive purchases. Meanwhile, natural diamonds are likely to hold and even strengthen their position in categories where scarcity, legacy and emotional symbolism are paramount.
