
Lab-grown diamonds are likely to continue to gain share where design, affordability and modern values drive purchases. Meanwhile, natural diamonds are likely to hold and even strengthen their position in categories where scarcity, legacy and emotional symbolism are paramount.

Rodion Ksonzenko, Founder and CEO of Magnat Family DMCC, addresses one of the most common misconceptions in the diamond market: does a big discount actually mean a good deal? In his new article for Forbes, he breaks down how diamond prices are formed, from the Rapaport price list to rare fancy stones, and what to really look for before making a purchase.

In July 2025, Magnat opened its first multibrand boutique at at Emily Resort (Lviv region). The space unites luxury and style, featuring Magnat Fine Jewelry, our new brand Seed Jewelry with lab-grown diamonds, fashion brand Alina Sinyavskaya, and iconic Hermès and Chanel bags from Bags Investment. A destination for exclusivity, quality, and refined service.